Statistics and Trends
Why
your business needs an online presence...
|
Internet Usage
Statistics
Percentage of Internet
PewInternet.org
Users
in the U.S., 2007
|
According to our December 2007 survey, 72% of
American adult internet users use the internet on an
average day.
Here are some of the things they do on a typical
day:
|
Percent of
internet users who report doing this “yesterday” |
|
Use the internet
|
72 |
|
Send or read e-mail
|
60 |
|
Use a search engine to find information
|
41 |
|
Get news
|
37 |
|
Look for info on a hobby or interest
|
29 |
|
Surf the Web for fun
|
28 |
|
Do any type of research for your job
|
23 |
|
Check the weather
|
22 |
|
Do any banking online
|
21 |
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Look for information online about a service or
product you are thinking of buying
|
20 |
|
Look online for news or information about politics
or the upcoming campaigns*
|
16 |
|
Research for school or training
|
16 |
|
Watch a video on a video-sharing site like YouTube or
Google Video
|
15 |
|
Get sports scores and info online*
|
15 |
|
Visit a local, state or federal government website*
|
14 |
|
Send or receive text messages using a cell phone
|
11 |
|
Get financial info online, such as stock quotes or
mortgage interest rates
|
10 |
|
Search for a map or driving directions
|
10 |
| |
Use the internet |
|
Total adults
|
71% |
|
Women |
70 |
|
Men |
71 |
|
Age
|
|
18–29 |
87 |
|
30–49 |
83 |
|
50–64 |
65 |
|
65+ |
32 |
|
Race/ethnicity
|
|
White, Non-Hispanic |
73 |
|
Black, Non-Hispanic |
62 |
|
English-speaking
Hispanic |
78 |
|
Geography
|
|
Urban |
73 |
|
Suburban |
73 |
|
Rural |
60 |
|
Household income
|
|
Less than $30,000/yr |
55 |
|
$30,000-$49,999 |
69 |
|
$50,000-$74,999 |
82 |
|
$75,000+ |
93 |
|
Educational
attainment
|
|
Less than high school |
40 |
|
High school |
61 |
|
Some college |
81 |
|
College+ |
91 |
|
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