87%
of Internet users have access at home
and 48% have access at work.
The Internet has been
irrevocably woven into everyday life for thousands of this
area's local residents. For some, it has become an integral and
required part of work or school and a primary source of breaking
news. For others, it is a primary means to stay in touch with
family and friends, to pay bills, or to do their banking.
However when it comes to purchases, today' savvy consumers
research product information, price points, competitive
comparisons, inventory and product availability online long
before they ever leave their homes to buy. To be a viable player
in our local marketplace, your business needs an online
presence.
As Wilmington continues to grow and new shopping alternatives
become more available, what makes your business distinctive?
What makes your products and services better than the readily
available options? Why is your store a better choice? These are
the questions local shoppers need answered. A web presence gives
you the opportunity to speak directly to your potential customer
providing important information about your products and
services. Wilmington Web Marketing gives your business the
competitive edge with enticing, informative, and professional
website designs.
With over 15 years advertising experience in the Wilmington
market, Wilmington Web Marketing can guide you in creating a
website that delivers. Focusing on a comprehensive marketing
plan your website will complement your advertising and marketing
campaigns with the continuity and optimum efficiency that an
online presence can provide.
The internet is living up to its potential as a
major source for news about the presidential campaign. Nearly a
quarter of Americans (24%) say they regularly learn something about
the campaign from the internet, almost the double the percentage
from a comparable point in the 2004 campaign (13%).
Moreover, the internet has now become a leading
source of campaign news for young people and the role of social
networking sites such as MySpace and Facebook is a notable part of
the story. Fully 42% of those ages 18 to 29 say they regularly learn
about the campaign from the internet, the highest percentage for any
news source. In January 2004, just 20% of young people said they
routinely got campaign news from the internet.
The quadrennial survey by the Pew Research
Center for the People & the Press and the Pew Internet & American
Life Project on campaign news and political communication, conducted
Dec. 19-30 among 1,430 adults, shows that the proportion of
Americans who rely on traditional news sources for information about
the campaign has remained static or declined slightly since the last
presidential campaign. Compared with the 2000 campaign, far fewer
Americans now say they regularly learn about the campaign from local
TV news (down eight points), nightly network news (down 13 points)
and daily newspapers (down nine points). Cable news networks are up
modestly since 2000, but have shown no growth since the 2004
campaign.
Once
upon a time, marketers advertised on daytime TV and soap operas to
reach mothers. Today, more than 40% of all women who go online in
the US—approximately 35 million of them—are mothers who have
children under 18 at home.
Source: E-Marketer.com
Copyright 2004
Wilmington Web Marketing, 4800 Grouse Woods Dr. Wilmington, NC 28411
(910) 540-7043
